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Social Media.
Social Media Strategy

Request your FREE bespoke social media insights report

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YOUR REPORT WILL INCLUDE:

  • Social media discovery audit
  • Social activity review
  • Social media profile analysis
  • Social audience growth plan

Whatever your goals and objectives, they will be outlined in your social media strategy so that we can assess their progress throughout the project and measure their success at the end of it.


We work with you to identify your strategy

No two approaches are the same with social media. What may work on one social platform doesn’t necessarily mean that it will work on others. The key is understanding who your audience is and how they are communicating. From there, we start to build your strategy whilst working with you to understand what other areas you wish to be developing for your social voice, audiences and type of content that is to be on your profiles.


It forms part of the bigger picture

We will conduct research and create a set of clear, concise and strategic social guidelines for your business in line with your  existing brand guidelines.

These can be utilised to develop a consistent and market-relevant social media voice and presence.

We begin by developing a detailed understanding of where your company is situated socially, your challenges and opportunities, and how we can deliver the best social engagement strategy or social consultancy to meet your needs. For this reason in month one we always carry out an individual Social Audit, including social listening for brand and key competitors on pre-agreed identified social platforms.

From this audit process, we develop a social positioning statement which our team of social experts can build upon to find business opportunities for your brand.

We create an audience growth plan, which identifies a strategic approach to increasing your social audience, with clear growth targets set and agreed in line with your business growth plan. We then offer consultancy or deliver an engagement strategy.

Our consultancy service includes bespoke monthly advice and guidance while, with our engagement service, our experts deliver your social media strategy across multiple platforms, sharing detailed monthly reports to demonstrate progress.

Our Social Audit enables us to identify, listen to and understand your voice in the social media crowd. This extensive analysis of your current social media presence includes identifying keywords and reviewing optimisation of platforms such as YouTube (where it is possible to enhance your presence in search rankings). As an integral part of this audit, we establish a unique social listening stream for your brand and key search terms.

It also includes:

  • Where your presence could be streamlined.
  • Checking the consistency of the tone of voice used across platforms, as well as across different media such as video, images and print.
  • Your current engagement, including frequency and impact of posts, interaction and audience reception.
  • A demographic breakdown and analysis of your present social audience, compared with desired audience.
  • How differentiated targeting of communications to diverse audiences could be achieved.
  • Social listening for brand mentions.
  • Analysis of key competitors, their audiences and social offering in order to identify any opportunities

This auditing process allows us to produce detailed recommendations in the form of a bespoke strategy proposal.


PIctured above: An example of a bespoke social media profile we created for one of our clients.

Pictured above: An example of a bespoke social media profile we created for one of our clients.


Social listening streams allow us to draw in conversations about your brand and identified variants of the brand name, along with keywords identified through SEO research. This is

an ongoing activity which feeds into, and informs, your social strategy.

This gives us a quantifiable understanding of your brand’s social reach – how many impressions created, where people are talking about your brand or keywords, who is conversing, social sentiment, etc.We then mirror this research for key competitors for comparison purposes.

Based on our research, we create a bespoke social engagement strategy, which is a plan detailing:

  • Our proposed activity for ongoing engagement, analysis and reporting.
  • Monthly social consultancy recommendations

We develop guidelines that set out clear, consistent and effective methods of social communication appropriate to your products,brand, platform and location.

These guidelines are designed to maximise opportunities to reach your target audience demographic, encourage engagement and trust, and facilitate growth in those relationships.


The guidelines will include the following areas:

  • Content sharing – Talking To
  • Engagement – Talking With
  • Listening
  • Building trust
  • Use of Image/film
  • Relevance
  • Triggering the target audience
  • Communication summary

Our Audience Growth Plan includes:

  • Identification of appropriate platforms and opportunities, and advice on leveraging these.
  • Optimisation of social channels to enable audiences to find your brand on social media and within search engines.
  • Identification of appropriate groups, individuals and influencers: who to engage with and when.
  • How to maximise use of social groups and circles.
  • Recommendations upon appropriate interaction to build trust and engagement
  • We would apply agreed listening and analytics streams and report as required with recommendations.
  • Consultancy is delivered through reports, calls and meetings where required (usually on monthly or a quarterly basis).

Our consultancy report identifies the key areas for your brand’s social media development, presenting recommendations as a monthly social workflow.

Focus areas include:

  • Creation and optimisation of social platforms and channels
  • Organic search optimisation of profiles, posts, titles and descriptors (including keywords and linking strategy)
  • Continued audience growth and nurturing of social relationships by targeting sectors/individuals
  • Development of social interaction with the key target demographic
  • Analysis of social sentiment and development of trust and engagement
  • Development of use of images for each social group, including logos and banners
  • How to maximise real-time opportunities on social media

Our Discovery Audit, Audience Growth Plan and ongoing social listening identify the key areas for us to focus your brand’s social media development.

Focus areas for our Social Media Strategy Team include:

  • Creation and optimisation of social platforms and channels
  • Scheduling and actioning of regular posts
  • Organic search optimisation of profiles, posts, titles and descriptors (including keywords and linking strategy)
  • Continued audience growth and nurturing of social relationships by targeting sectors/individuals
  • Development of social interaction with the key target demographic
  • Analysis of social sentiment and development of trust and engagement
  • Creation and deployment of visual assets
  • Ongoing social listening for brand mentions and trending conversations
  • Identification and leveraging of real-time opportunities  
  • Progress is communicated in a monthly engagement report.]

Our social media strategy service can include the creation a library of social assets that are bespoke to your brand and social message.

These assets are designed to engage with your target audience demographic while remaining true to both your brand and communication guidelines.

Why choose us?

  • We think of the bigger picture
  • We develop strategy with the end user in mind
  • We work together to identify and scope what to do moving forwards
  • Search is at the heart of what we do

Whatever your goals and objectives, they will be outlined in your strategy so that we can assess their progress throughout the project and measure their success at the end of it


 

Get in touch with us to discuss your social media strategy

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