what is paid search click consult

From paid search through to paid social and everything in between, paid media is unique among the marketing specialisms in that it is uniquely measurable and trackable – so that you can ensure that your budget is making a real difference to the bottom line. The main issue is understanding what kind of campaign works on which platform, on which device and at what time – that’s where Click Consult’s decades of experience comes in.

Paid media is a marketing skillset that covers the diverse range of paid advertising options available to brands online. With each social media platform offering its own advertising options (except Facebook and Instagram which share the parent company platform) in addition to Microsoft Ads, Google Ads and the available ad options on Amazon not to mention the numerous programmatic targeting platforms (or demand side platforms – DSPs), paid media represents a huge range of possibilities that, through research and experience, can deliver major returns on ad budgets.

With so many potential platforms, different ad types and add-ons, it can be difficult to know where your brand fits in the wide and growing paid media eco-system. However, by consulting closely with our brands and through thorough research, we look to ensure that your budget is spent in the right way to reach the right audience to make a real difference to your brand’s profitability.

Whether you’re looking for brand exposure, to earn new followers, increase sales, downloads or submissions, Click Consult will ensure that your budget delivers the best return by using the right ads on the right channels to meet your unique objectives. Paid media may be uniquely trackable, but it takes passion and experience to ensure that every new piece of the puzzle is used to deliver revenue growth and that campaigns consistently hit targets.

The paid media service we provide can also be complemented by the set-up of Google Analytics reporting for your brand, conversion rate optimisation through multivariate testing, and can offer live reporting through Google Data Studio to help stakeholders monitor and understand progress.

In October 2023, Click Consult & Mr Clutch Autocentres won Gold at the Digital Impact Awards for the outstanding work and impressive results they have achieved for their paid media campaigns. Judges thought that the results were not only exceptional, but they were achieved while prioritising the clients future success.

WINNER (Gold): Best use of digital from the transport and logistics sector.

“The results were impressive as they showed a clear connection between the development of the PPC strategy and customer engagement. One judge thought this would have a great impact in the long-term, making Mr Clutch a clutch player in the auto services sector.”

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Paid media is among the best methods for converting your current audience as well as expanding it; the technique offers numerous opportunities to be present at each level of purchase intent and, in addition to reaching consumers far beyond your own base, our proven process of optimisation to improve efficiency, remarketing lists and other cookie based personalisation make it a powerful tool for improving profitability by:

Paid search team Click Consult

Our team of highly talented paid media specialists have decades of experience from search to social, Amazon to Google Ads and have created ads for some of the biggest brands in Europe. With a real passion for paid media, our team has delivered measurable results on all platforms, whether setting up a brand’s first paid media campaigns or revolutionising underperforming accounts.

From paid search through to paid social and everything in between, paid media stands alone among the marketing specialisms in that it is uniquely measurable and trackable. This allows brands to ensure that their budget is making a real difference to the bottom line. The main issue is understanding what kind of campaign works on which platform, on which device and at what time – that’s where Click Consult’s decades of experience comes in.

Here are some of the most commonly asked questions we get at Click Consult, we hope you find this useful

What is paid media?

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Paid media is uniquely measurable and trackable, making it a one-of-a-kind marketing specialism. It covers a wide range of paid-for advertising options available to your business, including pay-per-click (PPC), paid advertising and paid social.

Why is paid media important for a business?

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PPC is a great avenue for reaching (or even exceeding) various business objectives and KPIs relevant to your company; such as increasing traffic, driving leads, and generating revenue.

It enables businesses to personalise communications to a specific audience, allowing businesses to promote directly to people who are more likely to be interested in their product.

Does my business need paid media?

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Paid media allows a business quick results through instant access to leads, helping businesses generate more visibility, engagement, and revenue by:

  • Reaching people at the right time
  • Highly targeted ads by platform, device, demographic and more
  • Refined testing and tracking

How soon would I expect to see results from paid media?

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Through research and experience, paid media can deliver returns on ad budgets almost immediately.

How much does paid media cost?

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Our bespoke strategies mean bespoke prices, where we undertake a review of your existing position and give you pricing options dependent on your KPIs.

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