The ability to reach the right person at the right time has always been the holy grail of marketing. And with the evolution of online advertising and paid search (PPC), it’s never been easier to fine-tune targeting and relevancy. But, until recently, true personalisation has been tricky to achieve
The better you can understand the consumer at the point of searching, the higher your chance of creating an emotional connection that will lead to conversion.
In this click.on video, our Head of Paid Search, Dave Karellen, explains how PPC is moving from the realms of ‘highly targeted’ to true ad personalisation, and how brands can take advantage of the capabilities offered by Google AdWords to step up their ROI.
Get more insights from Dave in PPC gets personal – Part 2
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