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Advanced Guide to Organic Search – Creative

SEO Uncovered: An Advanced Guide to Organic Search

Chapter 3 - Creative

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Creativity in marketing is no less difficult to harness than creativity in any other sphere – only it comes with additional constraints. This eBook seeks to address these constraints and help overcome them

39.33% of respondents to a Click Consult survey reported a thorough or expert level of knowledge when it came to content marketing. Despite this, 55.68% of respondents stated that they were either uncertain whether they would, or were unlikely to carry out a content marketing campaign in the next year. More than this, 70% of respondents stated that they had some level of concern regarding their potential to increase organic traffic over the coming year.

These figures appear to be in conflict and this is no doubt the result of the changing nature and importance of creative and content marketing. While historically, ‘outreach’ and ‘campaigns’ were intrinsically tied up with link building to the extent that there was little difference between the two, content marketing has grown to become something more than simple link building.

Your Advanced Guide to Organic Search – Creative features:

  • What constitutes creativity
  • How to make the most of creativity
  • Idea generation advice
  • Why you should research
  • What actually is ‘quality content’
  • 5 steps for content success
  • And more, with a total of 13 pages of actionable advice and important info.

This eBook offers, the third in a series of advanced guides to facets of organic search (so far including advice on technical SEO and planning an SEO strategy) deals with the creation of content for organic search. While optimisation is incredibly important for content produced for SEO purposes, what is often overlooked is the necessity that the content should also serve the consumer as well as the search engine.

The SEO Uncovered series of eBooks looks to guide you through the process of improving on your existing SEO knowledge to reach the next level with your online activities.