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YOUR REPORT WILL INCLUDE:
- Review of remarketing campaigns
- Audience & demographic analysis
- Recommendations on display channel expansion
- Programmatic display analysis
Display advertising allows for creative versatility and innovation using compelling copy, high-res imagery, video and interactive rich media, or a combination of these formats
Display text ads are built using lines of advertising text; often the same format as paid search ads shown on search engine results pages. You can tailor your messages with dynamic remarketing and increase click-through-rates using dynamic keyword insertion.
Image ads can be used to capture people’s attention as they browse websites, enticing them to your site using a combination of graphics and text. The different networks contain thousands of sites and apps on which image ads can be displayed. Image ads can be static or contain moving elements to highlight your message.
A rich media ad contains images or video and involves some kind of user interaction. The initial load of a rich media ad is 40K or more. While text ads sell with words and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad. The ad can expand, float, peel down, etc. And you can access aggregated metrics on your audience’s behaviour, including number of expansions, multiple exits and video completions.
Video ads can be placed across the web, but YouTube is the most popular platform. Unlike with TV, your video ads don’t have to be short; you can take as long as you need to tell a story – just keep it engaging.
While text ads sell with words and display ads sell with pictures, rich media ads offer more ways to involve an audience with an ad… ads can expand, float, peel down and more