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Social Media.
Social Media Audit

Download your FREE Social Media Toolkit

Download now

YOUR TOOLKIT WILL INCLUDE:

  • A Guide to Measuring Social Media Success
  • A Social Media Planner
  • Two custom analytics dashboards
  • A social media cheat sheet
  • Much more…

To create an effective social media strategy, it’s important to know your audience. Which social media platforms do they use most? How old are they? How can your product or service help them?


The who, what, where and why

When creating your social strategy, it’s important to know who your audience is and where they are talking about you. Then, and only then, can you begin to understand what is being said about your brand in the social sphere.

By going through a journey of discovery, your brand has the opportunity to start acting properly, from a branding and search engine visibility perspective.

Our social media audits enable us to identify, listen to and understand your voice in the social media crowd.

This extensive analysis of your current social media presence includes identifying keywords and reviewing optimisation of platforms such as YouTube (where it is possible to enhance your presence in search rankings). As an integral part of this social media  audit, we establish a unique social listening stream for your brand and key search terms.

It also includes:

  • Where your presence could be streamlined.
  • Checking the consistency of the tone of voice used across platforms, as well as across different media such as video, images and print.
  • Your current engagement, including frequency and impact of posts, interaction and audience reception.
  • A demographic breakdown and analysis of your present social audience, compared with desired audience, including any social influencers who might be talking about your brand/industry.
  • How differentiated targeting of communications to diverse audiences could be achieved.
  • Social listening for brand mentions.
  • Social media analysis of key competitors, their audiences and social offering in order to identify any opportunities.

This auditing process allows us to produce detailed recommendations in the form of a bespoke strategy proposal.


Search Marketing eBooks download


How are you set up?

One key consideration is to understand what your social accounts are actually saying. With our social audits, we look to identify areas that can be easily improved and provide suggestions as to how to make them better. This may be from descriptions to imagery, links and even popular social identifiers.

Are you set up on the right accounts? What brand messages are you sending?


Why choose us?

  • Experts in discovery
  • We create strategy after discovery; not the other way round
  • We develop social with search in mind

To create an effective social media strategy, it’s important to know your audience. Which social media platforms do they use most? How old are they? How can your product or service help them?


 

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