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Once, the main discussion of mobile was how long it would take the user experience to rival that of desktop, then how long until mobile searches surpassed desktop searches, now we’re in an era where the question should be: ‘how long before desktop is an obsolete concern?’

What is mobile SEO?

While the desktop and mobile user experience (UX) are slowly converging, there are still a number of SEO issues which are unique to mobile devices – including speed, security voice search and more – and they need a unique approach. Fortunately there have been a number developments both in technology and technique to address the mobile specific issues that have arisen – including AMP, app indexing, asynchronous rendering and others which have developed into a specific practice of ‘mobile SEO’.

Featuring ten tips that cannot be ignored by any brand looking to succeed in the age of mobile marketing, especially in the era of mobile-first, ‘Mobile SEO Cheat Sheet: 10 Tips To Make Your Mobile Marketing Matter’ is a must have for any brand.

What this cheat sheet covers:

  • Accelerated Mobile Pages (AMP)
  • Security and HTTPS
  • App indexing
  • Load and render speed
  • Voice optimisation
  • And more, including descriptions of each of the ten most important mobile SEO factors and why they should matter to you

Why mobile SEO matters

Mobile is, undoubtedly, the future of search. As things stand, desktop and mobile SEO operate as two distinct, yet converging practices – but the point of convergence is approaching very quickly.

There have been numerous new mark-up types added that will see the web become voice search friendly, there has been tailoring for geo-positioning and for a constantly switched on audience. There will always be a time to add additional focus on mobile to your overall SEO strategy, but wait too long and you could well be left behind by your competitors.

Covering every important aspect of SEO, this cheat sheet offers an overview of areas almost every online brand needs to improve. Whether you’re confident of your efforts to date or are looking for a yardstick to mark against upcoming optimisation, this cheat sheet has something thought provoking for any and all abilities and experience levels.

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