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Campaign outreach allows you to extend the reach and impact of your content and brand by having it featured on relevant third party blog sites. This means developing and maintaining relationships with relevant bloggers and offering them unique, relevant, high-value content that their audience will find useful and interesting
While quality content, user experience products, services and more besides – what is often overlooked is the importance to search marketing of inbound links. Not only can campaign outreach spread the word of your brand, it can improve your visibility in SERPs by generating links.
A great inbound marketing strategy, campaign outreach canboost your organic search visibility (SEO) when bloggers with trusted and established sites (ie, those with a high domain authority/DA) link back to your site.
What is Outreach?
Outreach is a strategic marketing exercise, which involves forging relationships with influential bloggers, capturing data, creating and distributing high quality, shareable content and amplifying its reach through social and ‘earned media’.
The eBook explains the 5 core principles of successful outreach campaigns, covering:
- The need-to-know info on earning high quality links
- Identifying the right people to reach out to
- How to build relationships, not just contacts
- Making your brand resonate with your target community
- How to add value with your outreach content
Click Consult has been building relationships with publishers for approaching two decades, we know how it’s done – and now so can you. Download your ‘5 Pillars of Outreach’ eBook and get building those relationships as well as your brand.
In addition to this in depth eBook, Click Consult has also amassed an impressive library of cheat sheets, eBooks and infographics to give you everything you need to succeed in the world of search marketing. If, alternatively, you’d like to see what Click Consult could do for your brand – why not contact us today?