A practical guide to making the most of the world’s largest professional network to amplify your personal brand as well as increase the reach and influence of your business
As well as a platform to widen your professional network and showcase your achievements, LinkedIn offers marketers numerous lucrative brand-building opportunities. LinkedIn can do more for a brand than facilitate recruitment, it’s a resource for enhancing brand visibility and profitability.
Whether your brand is new or established, LinkedIn is a fantastic platform to help create conversations with prospective consumers, leverage your brand’s personality and connect with highly targeted groups of industry specific professionals.
Our Marketing and Business Development teams have collaborated to share some proven strategies and personal tips to maximising the time you spend on LinkedIn, including:
- Optimising your personal profile
- Company Page & Showcase Pages
- Using LinkedIn Groups effectively
- Employers’ tools
- Advertising on LinkedIn
- LinkedIn Premium accounts
- Three steps to success on LinkedIn’s publishing platform