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Amazon has been redefining how we shop online since 1996 – and the changes have not stopped coming, with Amazon’s share of shopping searches now at 54%.

In addition to this, 90% of all product views on the Amazon platform came from searches – rather than from ads or product aggregators and 45% of all of those views went to products on the first three rows of the search result.

While these top rows increasingly feature ads, this isn’t likely to diminish the percentage share of clicks for the top results by much – though the Google and Amazon SERP are not exactly interchangeable, the share of clicks is similar and, one can safely assume, consumer behaviour is unlikely to substantially differ between platforms.

This means that, if your brand operates on Amazon, it is as important – if not even more so – that you feature in the top positions. This eBook will look at both Amazon SEO and PPC and we’ll show you what can be achieved through paid advertising and – the most cost effective method – improving your Amazon SEO.

Amazon SEO & PPC Optimisation

This ebook covers the following areas:

  • What is Amazon SEO?
  • Key SEO considerations
  • The rise of Amazon advertising
  • Amazon’s ad offering
  • SEO & PPC optimisation
  • and more…

So what are you waiting for?

While the Amazon algorithm may not be of the same level of complexity as that of Google or Bing, it’s nevertheless important to ensure you’re ticking all of the right boxes with your product listings. With Amazon continuing to grow its share of eCommerce and retail in general, there are few brands that can afford to ignore the world’s favourite shopping search engine.

By implementing the right Amazon SEO practices, however, and ensuring that you take the platform seriously, you can help your brand compete against larger competitors and take steps to succeeding in an ever more digital world.

There’s no doubt that Amazon can deliver customers at an unmatched scale, making it a competitive place for sellers. While offering good quality products and following eCommerce best practices are obviously critical to Amazon success, there’s an increasingly compelling case for a hybrid optimisation approach of organic and paid campaigns as the best strategy for brands looking to maximise their visibility.

We all know that there isn’t an exact science when it comes to search and digital marketing and that there is an element of trial and error when coming up with the best strategy.

Through our years of learning and implementing different strategies for different clients in various sectors, we are very confident that taking these eight tips and putting them into your workflow results will soon follow.

Why not check out our other services and see what we could do for your business…

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