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With the lines blurring between ‘traditional’ and search marketing, and Google at the start of so many customer journeys, it’s become increasingly important for every marketer to have activities like SEO, PPC and CRO in their skillset

What is search marketing?

Search marketing is the collective description for an industry comprising of several various skill-sets and disciplines. From paid search (PPC) which deals with a variety of ad buying techniques across search platforms and networks to organic search which primes onsite content to perform well in search engine results pages (SERPs) via outreach – which looks to connect high quality content with influencers, social media marketing which leverages social platform audiences and many more. Together these disciplines make up the practice of modern online marketing.

Search marketing is an industry that’s in constant flux. These changes mean that marketers have to adapt to this constantly evolving environment by changing what they look out for, how they analyse potential and what they deem to be high quality marketing.

However, to the uninitiated, the digital world can seem daunting, full of baffling acronyms and technical terms. It can be difficult to know where to start.

These resources lay down the basics and provide you with a suite of easy-to-reference guides, designed to cut through all the jargon and providing you with a solid foundation of modern search marketing techniques.

Your ‘Search Marketing For Beginners’ Boxset includes:

  • A Simple Guide to Paid Search PPC
  • A Simple Guide to Conversion Rate Optimisation (CRO)
  • A Beginner’s Guide to Data-Driven SEO
  • A Beginner’s Guide to the Google Algorithm
  • A Beginner’s Guide to Social Outreach
  • A Beginner’s Guide to Landing Page Optimisation

Why search marketing matters

While in the past search marketing was an afterthought for many marketing departments or marketing agencies, the ever increasing shift to digital for all industries and services has meant that there is little room in marketing for those that have not embraced search. It is likely that this trend will continue and it is safe to say that search marketing is earning the simplified name of ‘marketing’ as it becomes more and more central to the marketing strategies of brands across sectors. In order to succeed your brand has to be where your consumers are – and they, like your marketing endeavours should be, are online.

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