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If you want your online brand to stay ahead of the game, you can’t afford to drag your feet when it comes to monitoring the competition
You can’t climb ahead of your rivals on the SERPs (search engine results pages) unless you know where you sit in the marketplace. With search visibility an increasingly make-or-break factor in business success, you need to keep a close eye on your current and potential competitors’ SEO activities to find out where the marker is set – so you can go one step further.
Keeping a close eye on your current and potential competitors’ SEO activities allows you to find out where the marker is set – so you can go one step further. Like any form of research, competitor monitoring should be carried out on a regular basis – and this is particularly important in the ever-evolving world of search marketing. But where do you start?
We’ve explored all the ways you can analyse the factors contributing to your competitors’ performance and compare them to your own in order to steal a march on the SERPs. We’ve put these tips and tools into a simple-to-follow eBook that will allow any online business to begin using competitor benchmarking to:
Identify your current and potential competitors
How to use keyword rank monitoring tools to uncover who should be on your radar – they may not be who you’d first assume!
Steal their keyword targeting and link-building strategies
This can be deduced from information that’s in the public domain – if you know where to look for it.
Compare their approach to on-page optimisation
Use their strengths to identify opportunities to boost your own rankings and use their weaknesses to avoid pitfalls.
Spot gaps in your commercial offering
Identify opportunities to enhance your range of products or services and make your site more competitive.
Monitor their social media engagement techniques
And find inspiration for improvement and growth across the platforms.
This eBook shows you how to take this process a step further using a range of online tools and analysis methods that can help you gather valuable data on factors affecting your own and your competitors’ search engine performance, including:
- Keyword opportunities
- Link profiles
- On-page SEO factors
- Content quality
- User experience (UX)
- Products and service offering
- Social activity
Benchmarking your website against your competitors allows you to see where you sit in the marketplace… and get you to where you want to be
Alan Reeves, Click Consult’s Director of Search
Uncover how to boost your organic visibility, defend your market position and maintain your competitive edge using our free competitor SEO benchmarking eBook. Download your free eBook now!