If you want your online brand to stay ahead of the game, you can’t afford to drag your feet when it comes to monitoring the competition
You can’t climb ahead of your rivals on the SERPs (search engine results pages) unless you know where you sit in the marketplace. With search visibility an increasingly make-or-break factor in business success, you need to keep a close eye on your current and potential competitors’ SEO activities to find out where the marker is set – so you can go one step further.
Traditional competitor research involves profiling your competitors, describing their strengths, strategic focus areas, and overall direction, and comparing these with your own.
This eBook shows you how to take this process a step further using a range of online tools and analysis methods that can help you gather valuable data on factors affecting your own and your competitors’ search engine performance, including:
- Keyword opportunities
- Link profiles
- On-page SEO factors
- Content quality
- User experience (UX)
- Products and service offering
- Social activity