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Is your SEO strategy working? How could you be doing better? To find out, you need the data to track your organic performance, analyse your audience’s behaviour, and study your competitors’ activity. This beginner’s guide gives you everything you need to establish data-driven strategies for any SEO campaign.
The term ‘data-driven’ refers to the practice of accumulating and analysing qualitative and quantitative data for use in the development of strategy. Data-driven SEO, therefore, is the process of using this data as a central part of strategy development – from keyword strategies to demographic targeting.
Though data has always been a part of strategy development, it has often been a sub-section, or an afterthought in the process – a method of reviewing a campaign, for example. Letting the data drive, however, makes the results of research central to the development of strategy – whether this is in keyword selection, content creation, platform use and presence, or any other part of a brand’s marketing strategy.
This process allows brands to remove many of the elements of chance from their marketing process, allowing them to act proactively rather than retroactively when judging the success of campaigns and amending practices.Investigation, Interpretation, Implementation
Why download The Beginner’s Guide to Data-Driven SEO?
It will show you how to enhance your organic search strategy by:
- Creating buyer personas
- Developing keyword strategies
- Reviewing your own performance
- Choosing and analysing your data
- Establishing your niche
- Interpreting data and create useful reports
- Conducting competitor research
- Implementing your strategy
Data-driven SEO can be separated into three ‘I’s, or three pillars if you will. Though each of these stages is complicated in its own way, the cycle of investigation, interpretation, and implementation is an easily memorised loop that conveys the core principles of data-driven SEO.
- Investigation is satisfying curiosity.
- Interpretation is developing understanding.
- Implementation is taking action.
If you can commit to this process, you’re pretty much guaranteed to get results – to paraphrase JFK, ‘not because it is easy, but because it is hard’. The degree of dedication that causes you to pursue the next level for your brand will be precisely what delivers success in data-driven SEO.