Last Thursday, 16th May, Google advised the SEO community that it had updated its Google Rater Guidelines, which is the…Read Now
Paid search can be complex at times and the volume of data can be overwhelming to those who don’t deal in this area on a daily basis. With that in mind, we have decided to share a few of our secrets and publish this eBook which will give you a three step approach to bettering your PPC performance
PPC is the model of internet marketing whereby businesses pay a fee every time their ad is clicked on by a potential customer. Placing a PPC advert that correlates with a specific search can help expose your offering to a relevant audience, driving highly targeted traffic to your website.
Here at Click Consult we deem all of the component parts of PPC as Paid Media. This collective term allows us to differentiate between ‘full service’ strategies and ‘bespoke’ strategies. Brands and businesses have differing goals and as such they may need to focus on just on part of the paid media model.
There are four main types of online advertising that play a role in the standard payment model of PPC. They are:
- Paid search
- Display advertising
- Social advertising
- Shopping Campaigns
If you want to learn more then why not download and read on?
Your ‘Enhancing Your Paid Search Performance’ eBook discusses:
- What is paid Media (PPC)?
- Identifying leads
- Optimising your offering
- Rectification of ad issues
- The types of advertising
- And more…
PPC advertising is win-win for you and your potential customers: you drive highly targeted traffic to your website, while they get to see ads that are most relevant to their needs or requirements. PPC campaigns are quick to implement, easy to track or amend and have the potential to yield immediate results.
So, don’t wait! Download your eBook and begin the process of identifying, optimising and rectifying your PPC strategy today!