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While it may not have the numbers that Facebook can boast, Twitter’s 300+ million active monthly users and their diverse nature make it a great candidate for your social media advertising budget

Social media is now recognised as an important part of a brand’s online presence but, despite rapidly increasing investment, social advertising still makes up less than 25% of digital spend in the UK – though it is expected to grow considerably in coming years.

With the competition less fierce than we can assume it will be over the next few years, and with the ad offering of some of the larger platforms having matured considerably over the last decade, it’s no wonder that many brands are beginning to look seriously at running their first social campaigns.

For that reason, we want to make sure you have everything you need to make a start with social media advertising – and specifically with one of the more attractive platforms for advertisers: Twitter.

Your “Getting Started with Twitter Ads” eBook includes chapters covering:

  • What is Twitter Ads?
  • How to set up a Twitter ad campaign
  • How much do Twitter ‘Ad Campaigns’ cost?
  • Campaign setup
  • Ad group setup
  • Optimising your ads
  • And much more!

Know someone who wants to get started with Twitter Ads? Let them know about this resource on social media!

Twitter advertising takes a mix of creativity and practicality – but the chances are you’re already using these skills across your paid and organic strategies, so there should be no barrier to getting started with this social platform.

Take what you know – your demographic research, your keyword documents and the great things you’re already tweeting, and give yourself the boost you need with your first Twitter Advertising campaign. Everything you need to get started is here – so what’s stopping you?

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