The need for solid data in social media marketing is probably greater than in any other form of marketing – fortunately it is also more available than in any other
Click Consult know better than most the effort that brands put into creating marketing assets, and also the frustration of clients that have been unable to properly track returns from the various social channels across which they are promoted. That’s why – alongside a custom dashboard in our social media toolkit – we have produced ‘Google’s URL Builder’, an eBook that talks you through the process of building a custom URL and how and why you should use them.
Always looking to help our audience achieve the results they desire and deserve for their brand, Click Consult are committed to producing comprehensive and easy to understand resources for any level of search marketing experience. Delivering a step by step guide to the creation of custom URLs, this eBook walks you through:
- How Google’s URL builder can help measure social media success
- How UTM tracking is segmented
- How to build a URL for tracking
- What each of the three compulsory UTM types mean