There was quite a panic over the ‘Mobilegeddon’ update a few years ago which led to a lot of brands throwing together m. sites, but the overall impact was relatively small, while we’re not expecting enormous ranking losses for brands from Mobile First, the gains that better prepared competition could make could be the factor that really makes the difference
In the years since ‘Mobilegeddon’ was announced, there have been numerous adjustments and updates implemented with the express intention of improving the mobile experience on the web. The Mobile First Index represents an acknowledgement that the mobile experience isn’t just of equal importance, but the main experience for consumers.
With this in mind, it is no longer enough to be ‘Mobile Friendly’, brands must put ‘Mobile First’ – which can lead to issues regarding the slapdash approach to updating m. sites that some brands have demonstrated and further damage to brands that have yet to implement a mobile reactive or responsive site. With the mobile versions of sites set to be crawled first (prioritised over desktop versions and non mobile friendly sites), there is every reason to ensure that you have ticked all of the necessary boxes.
For this reason, Click Consult has compiled this group of mobile resources to allow you to access everything you need to succeed on the new, mobile web – all in one place.
The ‘Making the move to mobile’ boxset includes:
- The ‘Surviving Mobile First Index’ eBook
- A ‘Mobile First Index’ checklist
- The ‘Mobile SEO’ Cheat Sheet
- The ‘5 Pillars of Mobile Marketing’ eBook
The move to mobile is not only desirable, it’s vital for the future of your brand, so ensure your readiness with the boxset – or share it with someone who needs to know.
On announcing the coming move to Mobile First in 2016, Google stated:
Although our search index will continue to be a single index of websites and apps, our algorithms will eventually primarily use the mobile version of a site’s content to rank pages from that site, to understand structured data, and to show snippets from those pages in our results. Of course, while our index will be built from mobile documents, we’re going to continue to build a great search experience for all users, whether they come from mobile or desktop devices.
Doantam Phan, Product Manager, Google
2018 is your last year to prepare yourself for the mobile revolution without playing catch up with your competition. The only thing to do is to move now and move quickly to avoid losing ground.
Click Consult has watched the growing importance of mobile, and accrued a wealth experience in its 15 years. Now your brand can harness this expertise and that of our experts and make the move to mobile with this boxset. Or, if you feel like you’ve gone as far as you can, contact us to see what we can do for your brand.