Marketing attribution can be a tricky technique to master – especially if you need to create your own models. Thankfully analytics comes with a number of pre-calculated attribution models that will fit most needs
At Click Consult, we’re committed not just to delivering great content, but also to make sure that the results are measurable – brands need to know what their investment is delivering, and for that you need to ensure you’re using the right attribution model.
For that reason, we’ve put together this eBook which will enable you to use one of Google Analytics’ seven attribution models, decide which one is right for your brand and give you an insight in to what’s required to construct your own model.
Your ‘Marketing Attribution’ eBook contains:
- An introduction to marketing attribution
- How marketing attribution applies to Google Analytics
- A comparison of the available models
- An overview of the multi-channel funnel reports
- And more
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So, don’t leave your results to chance – examine your efforts and, using marketing attribution, make sure you can provide definitive proof that your efforts are contributing to the bottom line.
Whether you decide to implement custom models or one of the more useful standard models, the choice to implement appropriate attribution isn’t whether or not to do so, but which one to use – and you can make this decision more easily using the reports available in the ‘Multi-Channel Funnels’ reports.
Make sure you’re spending your money in the right place; and that you’re catering to the journey your consumers are taking and not the one you think they should be.