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User experience (UX) is a major part of digital and search marketing strategy, and is an area that you need to focus on if you are to make a success of your business online

One of the main challenges that businesses face (especially those who are new to operating online), is that there is a misconception that new sites are easy to build and that, once built, you are ready to go.

Over the years, there have been a number of website builders and platforms that offer you the chance to build out the framework of a functioning site. Major advancement of content management systems (CMS) in terms of ease of use and their correlation with plug-ins means that there are a whole host of things that can be done both technically and aesthetically.

The trap that many fall into however, is that once they have their site they neglect the UX and forget who their customers are, what the potential audience is, and what people are expecting once they actually get to the site.

Your ‘Online UX’ Cheat Sheet includes sections on:

  • UX – The killer stats
  • How can you ensure you’re offering the best UX?
  • Content
  • CTAs
  • Navigation
  • Mobile-friendliness/speed
  • Adverts/pop-ups
  • Competitor analysis
  • Testing/analytics
  • And more…

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We’re committed to making the search and digital landscape a more even playing field for brands of all sizes, so we hope this cheat sheet will help you negotiate what can be a tricky time for any brand – big or small.

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