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Paid Search (PPC)


Open up your toolkit now!

Click Consult has a lot of experience in its ranks, and is always keen to help by sharing the wealth. We have been beating expectations for our portfolio of industry leading clients for over thirteen years, but we want to raise the bar for the industry in general. This is why we offer in-depth, insightful eBooks, cheat sheets and infographics, and why we bring you our PPC Toolkit

Following the success of and positive feedback for the recently released SEO Toolkit, Click Consult have been hard at work to bring you a fantastic group of resources and tools to help your paid search campaigns get off to a great start.

What is PPC?

PPC (also known as pay-per-click or paid search advertising) is the umbrella term for a number of skill-sets and activities but is generally an internet ad model wherein ad slots across search engines and websites are auctioned to the highest bidding relevant ad for the space, advertisers use this to generate traffic to their sites, advertise sales, display their shopping feeds etc.

However, PPC can be a tough area of search for the uninitiated – requiring a good deal of knowledge of a number of tools and techniques. Fortunately, Click Consult is here to help.

The Toolkit includes:

  • PPC glossary: Key terminology explained
  • PPC Calculators: speeding up the calculation of (ROAS, ROI and more)
  • An AdWords primer, featuring detailed discussion of AdRank and tips
  • Bespoke PPC Analytics dashboards to take your efforts to the next level
  • And more useful material to help you succeed with PPC

Click Consult was amongst the first UK agencies to offer a paid search (PPC) service and has maintained an expert level of knowledge ever since. This toolkit, as well as disseminating some of the experience and knowledge at Click Consult also offers the chance for practitioners of any level of experience to ensure that they can achieve their aims when it comes to building, executing and evaluating a paid search strategy.

Whatever your brand’s paid search (PPC) needs, Click Consult’s PPC toolkit will no doubt have something for each stage of your paid search campaign efforts. If what you’re looking for isn’t there, why not check out our other paid search resources, our blog or infographics – or feel free to contact us at any time to see how we can help you or your brand get ahead in PPC.

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