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Businesses have to be able to adapt to both the demands of the industry and the needs of their clients/customers. They have to look for opportunities and take them to make sure that their strategies are as dynamic as possible

What is a gap analysis?

In essence a gap analysis is the method off assessing and understanding whether or not a business’s objectives are being met and if not the tactics that need to be employed to ensure that they are met. The ‘gap’ is the space between where a business currently sits and where they want to be within a certain timeframe.

One area that can prove beneficial and covers the two points above is the inclusion of an SEO content gap analysis as part of an on-going strategy. The main benefit of doing this is to identify areas where your competitors might be weak and to subsequently outrank them. This eBook will look at gap analysis and how to build an effective plan to boost your performance.

Your ‘SEO Content Gap Analysis – How to Outrank your Competition’ eBook contains sections on:

  • What is a gap analysis?
  • Preparing for a gap analysis
  • Preparing for a competitor analysis
  • Implementing your findings/ gap analysis framework
  • And more!

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Following a gap analysis and putting all of the things you have learnt, many sit back and feel the job is done. This is one of the most common errors that many marketers make.

Your gap analysis process should evaluate everything you currently do and testing is key. You have to rerun the tests, and then analyse your positioning regularly if you are to stay ahead of the competitor. Failing to look for new opportunities or polish existing content and keyword lists can be the difference between success and failure.

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