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Social media is growing beyond all recognition, the number of platforms seems to increase year-on-year as people look to make connections more frequently, and the methods that are used to connect to a wider audience are ever changing.

The battle for businesses is to find a way to connect with a wider range of people as possible, but ensure that those people they do reach are ready to engage or interested in the products and services with which the business chooses to sell or offer.

This step-by-step guide will look at some of the best ways to understand your audience, find out which social channels are best for you and then explain how to target them once they have been identified. If you follow the steps, take in the points and build your plan around identification, engagement and retention then you are sure to see a positive ROI from your social activities.

Let’s begin…

This ‘Social Media – Audience Research and Targeting ‘ Guide includes:

  • Understanding your audience
  • Picking the right channels
  • Audience targeting
  • Performance analysis
  • Repeating the process

Know someone looking to take their next steps with social media? Why not share this cheat sheet with them via social media!

Regardless of the size of your business or brand one of the most important things you can do is understand your audience, this is something we have written about many times before, and in truth is something which very rarely changes as an end goal.

Making sure that you are in the best position to understand and connect with your audience has never been more important and whether you are a small independent trader or a big multinational the events of 2020 are sure to have left their mark. We know from our experience that converting a visitor into a sale is vital for businesses, in fact it’s one of the key metrics that brands and businesses look at when they are considering their forward strategy.

So, what are you waiting for?

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