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With the content surrounding the voice search phenomenon now reaching ear-splitting levels, we thought the time was right to offer some rational advice on voice search.
We have made our feelings known a couple of times in various blogs but, to restate it here – we (along with many of the more level headed of the industry’s practitioners), while not wishing to downplay the inevitable importance of voice search, believe that much of the industry has either overreacted or failed to act and that the correct course of action lies somewhere between.
What is voice search?
Voice search, or voice enabled search, is a method of searching the internet through an internet connected device using spoken commands rather than the traditional method of imputing text in to a search field. The searches, which are – according to various sources, and implied in advice from Google (including ‘How to prepare for the voice revolution’ which recommends tailoring content to cater to long tail, conversational queries) are typically longer than text search (though the often quoted 4.2 to 3.2 voice vs. text is from research on Yahoo data) meaning that voice search is conversational, long form, spoken interaction with a distributed database (such as the internet) through a search engine or digital assistant.
Your ‘Voice Search Survival Guide’ contains:
- A brief history of voice search and voice recognition
- Why brands should take voice seriously
- Optimising for voice search
- Structured data
- Natural language search
- Long tail keyword targeting
- Informational keyword targeting
- And more…
While the voice search revolution may be some way off, the need for brands to prepare for voice – as many spectacularly failed to do for mobile – is imperative. By being the first or best in your industry early on in competing for voice search queries and technologies, your brand can steal a yard in what is an increasingly competitive online space.
By understanding the increasingly rapid advance of voice recognition and the growing popularity of voice search and by preparing for the future by implementing these techniques, it is possible for brands to avoid a similar level of panic as the one they expressed prior to Google’s Mobilegeddon algorithm update.
Just as Google optimised their SERPs for mobile, they will do so for voice, and preparing now is an investment in the future.