By definition, a content marketing campaign is a marketing campaign driven by content and powered by relationships. Marketers, led by the business needs of a brand, develop a concept which can be developed to meet or contribute to the needs of that brand – whether that’s improving its link profile and authority, driving more traffic, improving revenue or promoting the brand.

Uniquely versatile in the digital marketing mix, content marketing campaigns can use other search and digital marketing techniques for promotion, from social to organic and paid as well as the personal touch - relationships with thought leaders and influencers that are developed and maintained over years. 

It starts with a concept

Every great campaign starts with a unique and creative concept. We work with your brand to determine the objectives and campaign KPIs that will support your business goals. By developing this understanding of the objectives for the campaign, our team of expert content marketers can ensure a campaign concept is developed specifically to meet those requirements. Whether as part of a long-term SEO strategy or to build brand awareness, our campaigns can do it all.

It progresses with research

There’s no one-size-fits-all approach to how campaign strategies are designed or executed. A vital period of in-depth research is required and forms the foundation of any successful content marketing campaign.

The research phase is where we analyse your brand’s industry and target demographic; identifying the most effective type of content and delivery method for your audience. We then explore how this can be leveraged through our existing relationships with bloggers and influencers.

It becomes a strategy

Based on your brand’s objectives and our research, we develop a campaign strategy which aims to meet business needs. Using our in-house outreach management platform, linkTRAX, the team can identify influencers to involve in the campaign, and begin engaging with them.

We then design a strategy that encourages digital influencers to share the story of the campaign. Pivotal to our campaigns is often the creation of bespoke visual content which is highly shareable and audience-relevant – providing its own incentive to share.

It flourishes through creativity

Exceptional content helps you to stand out from the competition even in a crowded field, it provides your customers with a useful resource, is loved by search engines and is highly shareable to increase its reach.

The aim of this content is to help influence consumer behaviour by encouraging customers to interact with your brand, broaden your audience, and build natural, organic links to your site from respected sources. This can only be done well with content of the highest quality and with great creativity.

The aim of every campaign is to develop brand awareness and encourage a natural pick up of your campaign, which will ultimately develop your online visibility.

It succeeds through relationships

An essential element of our content marketing campaigns is genuine relationships – we strive to build and maintain productive working relationships with influencers, and offer them only content we know will appeal to them and their audiences.

We’re committed to content partnerships on an individual basis, helping to craft bespoke content, while encouraging their input and collaboration where appropriate.

We use linkTRAX, our bespoke outreach management platform to identify the most suitable influencers to connect with during your campaign. By taking into account more than just the domain authority of their site – looking at language, location, interests represented, audience size, influence and more – we ensure that each campaign reaches the right people, with the right content, at the right time.

It improves through reporting

As well as receiving performance stats throughout the duration of a campaign, you’ll receive an in-depth report analysing the success of the campaign, in particular looking at the quantity and quality of links earned, number of brand mentions, how the campaign performed on social media and any impact on organic visibility, rankings, traffic and more.

Through the reporting process, we are able to learn that little bit more about your brand and your audience, ensuring that every campaign is an improvement upon the last.

As mentioned, content marketing is a uniquely versatile digital marketing technique, and is capable of providing solutions for many business needs. Our award-winning content marketing campaigns have been used to boost the revenue of one of the UKs most recognisable charities, have powered improvements in visibility and ranking for Ireland's largest insurer, improved results across the board for a huge automotive brand and more. In short, amongst other things, content marketing can:

Our incredible team of content marketing experts bring decades of experience to every campaign, and thrive in collaboration with both colleagues and third parties – and our award-winning content marketing campaigns are a testament, having grown businesses of all sizes whether through improved link profiles, increasing referral traffic, organic visibility, satisfying consumer interests and more. We believe in bespoke, original and creative content and will always seek to delight, inspire and entertain your audience.

There are few better ways to build your credibility and search visibility than through creating original, relevant and engaging content, which is naturally shareable and creates a buzz around your brand. Whether you're looking to work with top journalists or micro-influencers with a dedicated following, content marketing can have huge impacts on search visibility, brand recognition and, importantly, profitability.

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